Ordinary Super Bowl
Some designs just have that certain something that’s unique and you can’t quite put your finger on it. All you know is that you’re mesmerized by a simple elegant line or an intriguing fabric with texture so sweet it makes your mouth water. This bowl designed by Gewoon, an interior product design firm based in Amsterdam, does just that. It’s simple, elegant and the material is delicious. Like many of Gewoon’s products, this bowl called Tom, is made out of felt.
Gewoon is Dutch for ordinary. But even though I know the designer behind this amazing brand, Loes Wagemans, prides herself in creating ordinary pieces there is nothing ordinary about her or her pieces. Loes graduated from Artemis. Artemis is one of the most excellent institutions dedicated to the visual arts in Europe. It’s also the same Academy I graduated from, only Loes graduated years before I did. The high standard in esthetic excellence that is expected from an Artemis alum is clearly represented in Loes’ work.
When I was a student at the academy, Loes was one of the brilliant talents who guided the students and during her first introduction she showed us this bowl and I fell instantly in love with it. I followed Loes to Milan later that year where I had the honor of being her press representative at the Salone Del Mobile 2005 where Loes’ products, including this bowl, were of great interest.
It won’t be a surprise if the Queen of The Netherlands ate an apple that she got form this bowl because this bowl is part of the interior decoration of the Lounge for the Royal family and V.I.P lounge at Schiphol, the Dutch International Airport. This unique design has many interesting tales connected to it and it is still very young. That is why this ordinary bowl is so super.
